Ford Bronco.

Ford Bronco.

Introduction

Introduction

We produced a full CGI series of Ford Bronco visuals using a hybrid rendering approach that combined Unreal Engine and ComfyUI. Unreal Engine was used to maintain product-accurate 3D geometry and establish camera angles and composition, while ComfyUI provided the flexibility to explore a range of lighting moods and environments, ensuring the vehicle remained true to its design integrity.

Year

2025

Industry

Automotive

Scope of work

Timeline

12 weeks

Introduction

We produced a full CGI series of Ford Bronco visuals using a hybrid rendering approach that combined Unreal Engine and ComfyUI. Unreal Engine was used to maintain product-accurate 3D geometry and establish camera angles and composition, while ComfyUI provided the flexibility to explore a range of lighting moods and environments, ensuring the vehicle remained true to its design integrity.

Year

2025

Industry

Automotive

Scope of work

Timeline

12 weeks

Challenges

Challenges

Challenges

The main challenge was ensuring product-accurate vehicle data could be carried across to ComfyUI while achieving photo-real realism and maintaining a flexible workflow for rapid iteration across different lighting and environment setups.

Balancing technical accuracy with creative direction required a hybrid toolchain capable of delivering both precision and artistry.

Final thoughts

Final thoughts

Final thoughts

This project was a personal exploration into blending product-accurate 3D data with creative direction, using Unreal Engine and AI-assisted workflows to push realism and flexibility. The result is a series of visuals that capture the look and feel of a full campaign, produced entirely as a self-initiated study.

For us at Polygon CGI, projects like this are an opportunity to refine techniques, experiment with new tools, and keep pushing what’s possible in real-time and AI-driven production.

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© 2025 polygon

Let’s talk.

Tell us about your project—whether it’s CGI production, Unreal Engine development, or AI-enhanced visuals.

Quick response.

If you’re ready to collaborate, we’d love to hear from you. Send over a short brief or idea and we’ll be in touch quickly.

Clear next steps.

After reviewing your project, we’ll outline the best approach, timeline, and deliverables tailored to your goals.

polygon

Have a project in mind?

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Let’s talk.

Tell us about your project—whether it’s CGI production, Unreal Engine development, or AI-enhanced visuals.

Quick response.

If you’re ready to collaborate, we’d love to hear from you. Send over a short brief or idea and we’ll be in touch quickly.

Clear next steps.

After reviewing your project, we’ll outline the best approach, timeline, and deliverables tailored to your goals.

polygon

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 polygon

Let’s talk.

Tell us about your project—whether it’s CGI production, Unreal Engine development, or AI-enhanced visuals.

Quick response.

If you’re ready to collaborate, we’d love to hear from you. Send over a short brief or idea and we’ll be in touch quickly.

Clear next steps.

After reviewing your project, we’ll outline the best approach, timeline, and deliverables tailored to your goals.